This poster uses the stars as a unique selling point for the film 1 really well known actor is enough to attract a wide fan base that will almost make the film an instant hit.
The overall colour scheme is one of overall calm, which in some way represents the way that Sherlock Holmes works however the cloudy ist that is showing at the bottom of th poster takes away somewhat from that feeling of calm, which helps to set out a tiny glimpse of the story. Th way that the actors have been placed in front of the text suggests that the actors involved are more important to the advertising process than what the film is based on.
The names of the actors across the top of the page helps to boost the appeal to a wider audience, even without them being a main feature on the poster, you can recognise them by name from previous films that you have seen.
The line 'holmes for the holiday' plays well on a common theme for the holidays.
The use of red on the film release date also plays with the christmas theme and makes it stand out from the rest of the poster
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