The Expendables Poster

This poster also takes advantage of the cast that are going to be in the film, this poster is tailored especially, so that the target audience knows that all these great names are going to be in this film, so you don't want to miss it.


This starts with the main image, Stallone Statham and Li are all action greats so if you've seen any of their films, you'll want to go and see the film. Also the guns and the macho poses, gives the effect that this is going to be a flat-out action extravaganza and that is what the audience will want to see when they go and watch the film. The most important characters to the target audience have been chosen for the main image because they are the actors that can attract the most people, this is clearly seen, with the difference between the poster made for the USA and this one made for the UK.

The explosion and the rubble in the background gives the impression that this film is going to full of action and destruction, this has been done because that is what the audience is going to watch the film for.

The list of the names in the military stencil font, creates the impression that these are all fighting men and as such when you see these men you'll see fighting and action, which is why you go and watch this type of film as a consumer, so it attracts the target audience to the film.
The use of the quote, gives the film the extra hype, a good review can help towards a bigger audience and persuade those who are unsure about wether they are going to watch the film.
The title of this poster is is a big bold font, this attracts the audience to this piece of text, showing us it's importance in relation to the film.

At the bottom of the poster they give us the date which is also in a big bold text, showing the audience that this is important so you should take this is and remember it.