The view given to the audience is a blue sky, with only a few clouds, giving the impression that it's a lovely day and everything is happy, thus appealing to the film's target audience. Then you see a lonely balloon that, is in a bright pink, the use of a balloon attracts the target audience because, young kids like balloons, so they'll like the film. Two more balloons then rise past the screen, this again attracts the target audience because kids like balloons, also the bright colour of the balloons gives the impression that everything is happy and cheerful which young kids like to see in films. Then there are a lot of balloons, in lots of bright colours that will be liked by young children, attracting their target audience. Then you turn from the perfectly natural to the completely ridiculous, a house in the sky, young kids may find this funny and may make them interested in the film, they will want to know why there is a house in the sky and their curiosity will make them go to watch the film.
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