the main image of this magazine uses a picture which utilises the male gaze theory attracting the reader to the magazine when it is the shop. However this magazine does not use any colour in its main image possibly to make the cover lines stand out more or possibly to make his eyes stand out more or the facial expression the key focus rather than the various colours used.
For both the main and normal cover lines they use special key words and phrases that make the magazine more attractive to a potential reader, words such as NEW or EXCLUSIVE make the reader feel like they are getting more for their money, something different you wouldn't get in other magazines.
The masthead uses a big text which makes it stand out and more noticeable which is important when looking at magazines in a store. The bold font also helps to make the magazine stand out more.
The magazine integrates its website and issue number into the title which makes it easy to find which is important because the website is a key part of advertising the magazines features and upcoming issues
this magazine does not contain a selling line, which may be because there are 4 different covers to collect, replacing the selling line
The main cover line is in a big text attracting the reader, and the use of white for the text makes sure that the readers attention is not drawn away from the main image so easily, the main cover line sets out the focus of the main article in the magazine, to give the reader a clear idea what the magazine is focusing on.
The cover lines at the top of the page above the mast head uses a large text and uses colour to attract the reader to them, this is important because this cover line shows the reader some of the more important articles, these main articles will be about the bigger, most anticipated films that are coming in order to increase circulation of the magazine.
The use of shapes make the magazine more appealing by adding extra bits and pieces to the page the circle shows the reader that there is the normal content of the magazine PLUS these extra bits added in to this months issue
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