The soldier in the front of the picture is not shown with his gun blazing away or in an action situation shows us that this is not going to be another war film but has a more in depth story to it than going out to kill some rebels. The mise-en-scene does keep the aspects of an action film, with the army uniform and rifle to show those who like action films that this movie is for them. The expression on the soldiers face, is not that of a man who's drunk on action, but a troubled one helping to develop the sense of a story line.
This poster's colour scheme is very unique, using only orange and black, the colour scheme helps to establish a horizontal rule of thirds. The use of the black at the top of the poster shows how there is darkness upon them in the film and the orange around the soldier and the helicopters is showing us how they are fighting to lift the darkness and wiping it off the face of the earth. This helps to show the audience that this film is not just another war film with mindless violence, but has a more meaningful storyline behind it. Which attracts both those who like action films as well as those who like a film with a good story line and more meaning.
The helicopters in the background and the helicopter that the soldier is in, giving the impression that you are getting a zoomed in view of the helicopter squadron. The way that the brightest light is around the helicopter shows you that the Americans are the good guys and they've come to solve all the problems and lift this period of darkness.
The slogan picked for the film also helps to represent that storyline aspect of the film in order to attract a much wider audience. The slogan will also attract those war fanatics who love a good war film and this classic military phrase will attract them to the film. The font used is an army stencil like font, but not the exact stencil, this is done to reinforce the fact this is not just another fighting action film without much of a storyline.
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