The first thing that I noticed when I looked at this poster was the red stripe through the poster, this stripe performs multiple functions. The way that Tom Cruise name is linked to his picture using the red stripe is extremely innovative and clever, people don't need a link between the two but it adds that extra boost that makes it so eye-catching. The stripe also represents itself as part of the Nazi symbol which helps to show the genre and setting of the film. The stripe also integrates itself with the background, it describes the route into what appears to be the main room of Hitlers bunker, hinting at the plot.
The assorted film text has been used in an unusual manner instead of being at the bottom they've stacked it up the left hand side also unusual is how a piece of it has been situated away from the rest of it
the image used takes advantage of star appeal putting their most well known international actor at the forefront, whilst more nationally known actors are moved to the sides. The lack of colour in the main image represents the aura that nazi films have in them a dark time that needs to be lifted.
The selling line continues this theme about trying to lift the darkness by removing the source of it
the title uses a bold font but the lack of colour doesnt really make it stand out compared to the red stripe
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